Offers, Leads and Money Models

Work through the $100M series in three stages: create an offer, attract potential customers and explore how a business makes money. Start with $100M Offers...

$100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi: Hormozi explains how to design offers with stronger perceived value. The book examines pricing, customer outcomes and the components of a compelling proposition that can help a business attract...
$100M Offers Summary and Workbook: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi: A companion summary and workbook for $100M Offers. It helps listeners revisit the offer-design approach and apply the concepts to the perceived value and attractiveness of their own products or...
$100M Leads: How to Get Strangers to Want to Buy Your Stuff by Alex Hormozi: A guide to attracting prospective customers through repeatable lead-generation activities. Hormozi discusses content, outreach, advertising and other approaches for building demand around an...
Summary & Workbook: $100M Leads: How to Get Strangers to Want to Buy Your Stuff (Acquisition.com $100M Series) by Alex Hormozi: A companion summary and workbook about generating demand for a business. It revisits Hormozi’s lead-generation playbooks, including attracting attention, creating useful content and developing...
$100M Money Models: How to Make Money (Acquisition.com $100M Series) by Alex Hormozi: Hormozi describes how a deliberate sequence of offers can improve customer spending and business cash flow. The book focuses on what to sell, when to offer it and how offers work together.
$100M Money Models Summary and Workbook: How to Make Money by Alex Hormozi: A companion collection of advanced business tactics covering customer selection, offer structures, acquisition economics and employee-led lead generation. It expands on concepts from Hormozi’s $100M...

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